Nowadays a technology that is undergoing very fast development and application in most industries is Augmented Reality (AR). This technology expands our physical world by adding layers of digital information to it. Although people’s scepticism about the reliability of the benefits that this technology brings, at the same time, its adoption by many businesses is moving at a giant pace. One of the adopters of AR is also e-commerce. Taking into account the situations that the world has faced in recent years, this technology is really providing real benefits for the significant improvement of the services that e-commerce offers.
Given that e-commerce is a large and important part of the economy at the same time it is also the key point for businesses that sell their products or services online. E-commerce gives businesses the ability to reach more customers than they do with traditional retail methods. The increase in the number of people making their purchases online makes this retail market the fastest growing. E-commerce is an ideal way to develop brands from a traditional store in a given location to a brand easily accessible from different countries around the globe. Despite the fact that e-commerce brings development and character to brands, it also has its challenges.
In this article, we will look in detail at how AR technology is being used by e-commerce businesses to expand their businesses, increase sales, and increase customer satisfaction.
Improve customer engagement
Every business is developing experiential marketing strategies which means the interaction between their brand and customers is giving great importance to the successful performance of sales. AR technology develops a closer relationship between the brand and customers thanks to the opportunity for practical product testing. This way customers have the opportunity to try out a product before making the decision to buy it. All of this helps to significantly increase customer engagement because potential customers spend more time on the site. This close relationship that is created in the customer connection between the brand increases the chances that this user will reach faster to the decision of making purchases.
Increase Brand Awareness
Given that businesses operating in e-commerce are numerous, this means that the competition is quite high. Generating high traffic to sites is one of the most important goals that translate into improved SEO. Thanks to the unique experience that AR integrated into the site offers makes it attract new users and bring back old users. In cases, where the user returns, means that the goal to offer something valuable and innovative has been achieved. Herein lies the role of AR that makes the user experience more interesting. At the same time for new users, it becomes possible to achieve the conviction they need to buy a product thanks to its exploration through AR tools.
Provide Unique Shopping Experience
AR technology in e-commerce enhances the shopping experience by making it more unique and interactive. Thanks to this technology, customers have complete control over the products. In this way, customers having control over the products feel closer and more connected to the product making them loyal to the brand. Thanks to AR tools they are also able to personalize their products and this makes it possible to successfully meet their requirements. At the same time, through the introduction of AR in e-commerce, the return of products due to customer dissatisfaction has decreased significantly. This saves companies costs for transportation, refilling, repackaging and ensures a high level of customer satisfaction.
Eliminate Hygiene Issues
Maintaining hygiene in business premises is always a worrying problem, especially during gatherings in showrooms. Nowadays this problem coupled with the pandemic all over the world has brought this problem to another level as an obligation even in the form of maintaining social distance. To avoid all these also from the various restrictions on closing stores have made online sales increase significantly. AR is a perfect solution to improve the online shopping experience which eliminates the need to explore the desired products for purchase in showrooms or stores, thus preserving social distance and eliminating the need for unnecessary visits.
As mentioned above, nowadays when social distance has already become an important part of everyday reality, AR comes to the aid of businesses as a powerful tool to significantly improve e-commerce. The integration of this technology in e-commerce stores provides the most innovative, friendly and enjoyable shopping experiences. AR technology has the potential to ensure a breakthrough in the e-commerce industry by providing rapid growth for businesses thanks to high sales. The ability of this technology to change and improve the way businesses in this industry operate is also an impetus for the leaders of many companies to adopt this technology today.